OK, So first off- I HATE the term "drugstore" makeup. I feel like its really not a nice term- so I choose to call them Mass Market products. Mass market products are things that you can find in your local Target, Walmart, grocery and yes- DRUGSTORE. I use all of these products almost every day. So here we go!
#1- ELF brushes- I stumbled across ELF a few years ago when they were online only. I bought a few of their brushes and LOVED them. My favorites are the black Studio line brushes. I like the flat face brush, the C paddle eye shadow brush and the crease or pencil type brush. All $3!!!
#2- Revlon Colorstay Foundation- I have had a love hate relationship with my Colorstay until lately. They released a formula for Dry or Normal skin- which I have 9 months out of the year! This is by far and away the number one foundation that I recommend to others. Best color choices, and now it has two formulas to choose from. AND IT STAYS. I would say a solid 10-16 hours without any touching up. LOVE it.
#3- L'Oreal Voluminous Million Lash Mascara in Blackest Black- My go to, holy grail, would cry if they stopped making it Mascara. I cant say enough good stuff about it. I have a problem with the original flaking but this one stays put!
#4- Maybelline Master Drama Eye Liner PENCIL- There are two formulas- the pencil and the gel pot. I dont care for the pot for daily use. The pencil is CREAMY and it stays put. You can smoke it out pretty well too. I love this one. If you have ever use the Stila Smudgesticks in Stingray- its pretty much the same thing.
#5- Maybelline Color Tattoo Cream Eyeshadows- I HEART these so unbelievably much. I have blue, white, gold, bronze, orange and taupe. I wear these or a combination of them EVERYDAY. They are amazing. The gold and orange are my favorite for stand out color and the bronze and taupe are perfect for everyday wear.
#6- Hard Candy Glamoflauge Concealer- This stuff ROCKS for under eye discoloration. I use the tiniest bit on a fluffy concealer brush daily and I look as though I slept for 10 hours! Its WAY too creamy for concealing blemishes but IDEAL for the under eyes. This even beats out my MAC concealer for under eyes!
#7- Covergirl Classic Color Blush in Soft Mink- its the perfect neutral super natural blusher I have tried. Perfect for everyday simple sweep of color. Its not too brown, not too pink, not too shimmery, not too matte- its perfect.
#8- NYX Soft Matte Lip Glosses- I cant live without these. They are AMAZING and they come in fun colors- not just your mauves or your nudes like most boring lip glosses. They have tangerines, hot hot pinks, ruby reds, petal pinks and lavendars- you must try these. (check out Ulta if you cant find NYX or haven't heard of them- WARNING- you will become addicted)
#9- Olay 7 in 1 moisturizer- the BEST daytime moisturizer for your money. I LOVE IT. I personally wear the "mature" formula since I was not always nice to my skin and smoked and tanned...yeah....anyway- I love it.
#10- V05 conditioners- they are a $1 and they are amazing for my curly hair routine! I literally buy them 5-10 at a time! I personally LOVE the kiwi lime. Cant beat it! And there you have it my friends! What are your mass market loves? What cant you live without?